A second recognition underscores the urgency of consumer-centric transformation in healthcare.
Healthcare suppliers and insurers face mounting stress to ship inexpensive, handy, and digitally enabled care. Our award-winning analysis reveals that digital entrance door methods are actually important for assembly healthcare client expertise expectations. Organizations that fail to adapt danger dropping belief, loyalty, and income.
In regards to the Award
The MarCom Awards honor excellence in advertising and marketing and communication, attracting greater than 7,000 entries yearly from dozens of nations. Successful a Platinum Award—the competitors’s highest honor—indicators world recognition for strategic perception and artistic execution.
This achievement follows our earlier dotCOMM Award, additional reinforcing the research’s influence and credibility.
Key Findings from Our Entry to Care Analysis Examine
Our proprietary research analyzed responses from 1,000+ U.S. healthcare customers to uncover how digital experiences, affordability, and comfort form affected person expectations and affect supplier alternative.
Crucial insights emerged for healthcare organizations (HCOs):
- Digital-first entry is non-negotiable. Well being care customers more and more count on commerce-like experiences when conventional care choices fall quick.
- Entry is a journey, not a touchpoint. Interconnected selections and limitations have an effect on affected person satisfaction, caregiver burnout, and Medicare star rankings.
- Client-centric transformation drives outcomes. Organizations that prioritize digital entry enhance well being outcomes, loyalty, and monetary efficiency.
Meaning healthcare leaders should act now to:
- Cut back friction in care supply by way of built-in digital experiences.
- Align investments with client expectations to guard market share.
- Enhance high quality metrics that straight influence reimbursement and status.
“With healthcare customers setting larger expectations and turning into more and more lively of their care journeys, our analysis reveals a transparent want for healthcare suppliers and insurers alike to embrace and undertake a digital-first mindset. Organizations that put money into applied sciences like AI and intuitive digital experiences that ease entry to care should not solely assembly affected person and member calls for but in addition positioning themselves for long-term progress and aggressive benefit.” — Hari Madamalla, Senior Vice President, Perficient
Backside line: Digital entry have to be seen as a core enterprise technique that drives higher well being outcomes and ensures sustainable progress.
Reimagine Entry to Care with Confidence
This twin recognition from MarCom and dotCOMM amplifies the visibility and credibility of our analysis on digital entry to care. These awards validate the power of our communication technique and reinforce the relevance of our insights—serving to elevate the dialog round digital entry as a strategic crucial.
Extra importantly, it aligns with what we’re listening to straight from healthcare leaders: the urgency to prioritize consumer-centric transformation is actual and rising.
From perception to influence, our healthcare experience equips leaders to modernize, personalize, and scale care. We drive resilient, AI-powered transformation to form the experiences and engagement of well being care customers, streamline operations, and enhance the associated fee, high quality, and fairness of care.
- Enterprise Transformation: Activate technique for transformative outcomes and well being experiences.
- Modernization: Maximize expertise to drive well being innovation, effectivity, and interoperability.
- Information + Analytics: Energy enterprise agility and speed up healthcare insights.
- Client Expertise: Join, ease, and elevate impactful well being journeys.
We’re trusted by main expertise companions, talked about by analysts, and Fashionable Healthcare persistently ranks us as one of many largest healthcare consulting companies.
Uncover why we’ve been trusted by the 10 largest well being techniques and the 10 largest well being insurers within the U.S. Discover our healthcare experience and contact us to be taught extra.
