Vistry, the UK housebuilder behind Countryside Properties, Bovis Properties and Linden Properties, has grow to be the primary property-sector model to make use of Channel 4’s new generative-AI advert answer, Good Advert Engine. The corporate is launching its first TV marketing campaign for Countryside Properties utilizing the AI-powered instrument.
The marketing campaign locations Vistry among the many very first advertisers to undertake Channel 4’s know-how, with the collaboration delivered in partnership with international development advertising company House & Time.
Entitled ‘Unlock the Door to One thing New’, the artistic incorporates a choice of the home builder’s developments, with supply materials harnessed from the model’s current web site content material. The ultimate execution has been produced by the advertiser’s in-house artistic crew alongside Channel 4 gross sales’ artistic crew.
The marketing campaign will now air on Channel 4’s streaming platform for the primary two weeks of December to capitalise on the post-budget demand, with a subsequent two week burst beginning on Boxing Day. The adverts will seem throughout the broadcaster’s intensive portfolio of ‘houses’ programming, utilizing Channel 4’s ad-targeting know-how to focus on viewers inside a 10-mile radius of Countryside developments.
The exercise types a part of Vistry’s wider advertising technique, which incorporates search, social and programmatic promoting.
Sam Hicks, head of advertiser technique at Channel 4 gross sales, mentioned: “We’re delighted to associate with Countryside as we proceed to open up the facility of TV by way of a spread of improvements, together with our Gen AI providing Good Advert Engine.”
Justin Stracey, govt director, at House & Time, added: “For so long as I can bear in mind, there’s been a want from manufacturers to harness the facility of TV, however the barrier to entry has at all times been the disproportionate price of manufacturing respectable artistic. This know-how modifications all that and can open the door for manufacturers to understand the chance of TV as a part of their advertising methods.”
