GetGround, the property funding platform, has accomplished a strategic acquisition of BuyAssociation, the Manchester-based property funding distribution and media group.
BuyAssociation facilitates off-plan funding alternatives throughout the UK, whereas additionally working a information and knowledge service for the UK property funding group.
Launched in 2020, GetGround’s fintech platform serves a subscriber base of 30,000 lively UK property traders with all-in-one property funding software program, and supplies further sourcing, funding and insurance coverage providers to a wider pool of 200,000 property traders and landlords globally.
GetGround’s buy of BuyAssociation is a part of a broader technique to strengthen its place on the coronary heart of the UK property funding industr, combining business distribution, investor attain, information and perception, and possession infrastructure.
Moubin Faizullah-Khan, CEO of GetGround, commented: “We now have labored with the BuyAssociation staff for a few years, supporting the identical shoppers to supply, fund and handle their funding properties. This deal is a pure extension of that partnership and units us up properly to hit our progress objectives.
“Combining BuyAssociation’s attain with our expertise platform helps us all to ship market-leading inventory, service and long-term outcomes for each builders and traders. We’re paving the best way to create the UK business’s most built-in, excessive capability property funding platform and we will’t wait to see the outcomes.”
It is a growth-led acquisition with no structural reductions deliberate. BuyAssociation’s staff will proceed to function below the BuyAssociation model, and senior members of its staff together with Sam Hadfield (Group MD), Katie Walker (Group Business Director) and Henry Shaw (Gross sales Director) will be a part of GetGround’s senior administration staff.
Caroline Marshall-Roberts, founder and present CEO of BuyAssociation, will step out of day by day administration after main the organisation for greater than twenty years. In a consultancy function, she’s going to supply help to the expanded group as a senior advisor.
Sam Hadfield, Group MD of BuyAssociation, commented: “Becoming a member of forces with GetGround is a totally pure subsequent step in BuyAssociation’s journey. We’ve spent years constructing deep relationships with builders and a distribution mannequin that persistently delivers outcomes. Demand for high-quality UK investments has by no means been larger, however making and sustaining these investments is a fancy course of.
“We’re excited to introduce our investor community to GetGround’s capabilities and assets to alleviate that complexity. This creates higher experiences for BuyAssociation clients and helps us to realize our purpose to serve them via their whole possession lifecycle.”
Caroline Marshall-Roberts, founding father of BuyAssociation, added: “It has been an honour to construct and lead the BuyAssociation staff over the past twenty years, and handing over the reins now to Moubin and Sam fills me with immense pleasure. This deal brings collectively two established companies with massively complementary strengths, setting the scene to drive increased high quality, transparency and effectivity throughout the UK property funding panorama. I’m wanting ahead to supporting the group and constructing on our established media partnerships and information channel.”
Beneath the phrases of the acquisition – the worth of which has not been disclosed – the 2 manufacturers will proceed to function independently.
