A brand new report from Work together and Ragan Communications reveals that many inside communication groups collect data however don’t flip it into motion. The survey outcomes come from greater than 200 inside communicators who took half between July and September 2025.
The research says 71% gather information equivalent to web page views and worker suggestions surveys. Work together and Ragan Communications say 72% monitor web page views and 72% collect suggestions via surveys. However solely 11% use what they gather to information selections. The report says 61% both collect information and do nothing with it or solely gather it in a patchy approach.
“Too many organisations usually are not delivering the outcomes they need as a result of their workforces usually are not aligned, knowledgeable, and productive,” stated Simon Dance, CEO of Work together. “As our analysis with Ragan reveals, many organisations are amassing information however don’t know the way to act on it to drive outcomes.”
Only a few groups monitor outcomes tied to enterprise outcomes. Solely 16% take a look at worker retention. The report says simply 12% monitor the affect on enterprise metrics. Inner communicators who answered the survey need higher measurement to allow them to do greater than depend views. One respondent stated they needed higher analytics equivalent to monitoring how individuals transfer across the intranet and the place they’re once they achieve this.
Some communicators stated they really feel caught as a result of they have no idea the way to flip numbers into enchancment. Work together and Ragan Communications say this leaves a considerable amount of data sitting unused and retains leaders in the dead of night about what employees want.
What Points Are Employees Going through With Inner Communication Instruments?
The report reveals that many groups run too many instruments without delay. Work together and Ragan Communications say 54% should not have one most important channel for inside messages. They typically use a mixture of intranet, electronic mail and different platforms. Solely 15% stated they felt very happy with the instruments they’ve.
Confusion additionally exists over who controls these instruments. The report says 29% have shared possession, 23% say communications groups run the instruments and 21% say IT does. 11% stated HR is in cost. Some even stated they have no idea who owns the know-how. The survey reveals 56% need this to alter and 30% need extra management for communications groups.
AI comes into play for a lot of. Work together and Ragan Communications say two thirds are utilizing or testing AI for writing content material, personalising messages and looking information. In addition they say 22% plan to attempt AI in future. However 11% don’t need AI in any respect. The explanations embody privateness worries, whether or not senior leaders approve spending and a lack of understanding about the way to convey AI into every day work.
One respondent stated they want one automated platform as an alternative of leaping between instruments. One other stated they need messages tailor-made to location or job, relatively than sending every thing to everybody and hoping one thing lands.
How Effectively Are Companies Reaching Employees Who Are Not At Desks?
The report says reaching employees who don’t use computer systems at work is among the hardest elements of communication. These employees embody those that work on manufacturing flooring, in hospitals or in catering. Work together and Ragan Communications say only one% suppose they attain these employees very nicely.
34% stated their strategies are both not efficient or very ineffective. Communicators stated these employees typically ignore messages. Others stated they lack instruments equivalent to intranet entry or cellular apps. One wrote that too many alternative apps decelerate communication and go away employees uncertain the place to look.
Data overload provides to the wrestle because the survey reveals 67% of communicators stated they need to ship too many updates into already crowded channels. One respondent stated poor communication creates a dangerous chain of messages handed from individual to individual with out a clear supply.
Work together and Ragan Communications say these outcomes present an pressing want to know what frontline employees really see every day. They are saying messages want to suit into every day routines and ship crucial data with out including to the noise.
