Rising attraction from first-time consumers to dwell in cities, says Rightmove

A rising variety of first-time consumers wish to transfer to cities, whereas demand from first-time consumers into coastal areas has stood nonetheless, new evaluation from Rightmove reveals.

The examine  appeared between January and Could 2025, in contrast with the identical interval in 2015, and measured enquiries for typical first-time purchaser properties (measured by 0-2 bed room houses). The examine in contrast 50 of the biggest cities throughout Nice Britain (excluding London), with 50 of the biggest and hottest coastal areas based mostly on quantity of purchaser enquiries.

Over the past ten years, on common, the variety of potential first-time consumers trying to transfer to cities is up by 16%, although this varies considerably between cities.

Dundee has seen essentially the most vital leap in first-time purchaser enquiries, practically tripling during the last ten years (+176%), adopted by Edinburgh (+91%) and Doncaster (74%).

In contrast, on common, the variety of future first-time consumers trying to transfer to standard coastal areas is totally flat in contrast with ten years in the past.

London as an entire doesn’t observe town development, with general first-time purchaser demand in London down by 7% versus ten years in the past, with increased asking costs a possible contributor.

Each town and coastal places analysed have elevated in value by 41% during the last decade on common.

Rightmove’s Colleen Babcock stated: “We’ve seen various adjustments to the property market during the last ten years. Maybe most notably is in the course of the pandemic, when many individuals quickly left cities and appeared to the coast or countryside.

“Evaluating the place we at the moment are versus a decade in the past, it appears to be like like there’s much more attraction from potential first-time consumers to dwell in cities, although the information does present that it may possibly differ fairly extensively from metropolis to metropolis, and it’ll additionally rely how first-time purchaser pleasant a specific location is when it comes to the kind of houses which are accessible on the market.

“Coastal areas haven’t seen the identical stage of development as cities from such a purchaser, and once more it might be partly because of the availability of appropriate houses in these areas for first-time consumers in addition to affordability.”

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