London-listed content material options agency RWS has acquired the mental property of Papercup, an AI dubbing startup that raised £16m in 2022.
Based in 2017, Papercup developed a machine studying system to robotically translate audio content material for media firms.
The London-based agency’s expertise combines voice synthesis and AI voice recognition with editorial instruments for human language specialists, providing a hybrid strategy to translation.
Papercup has labored with media organisations in addition to offering translation companies to multinational firms for inner company communications.
On the time of the corporate’s 2022 funding spherical, it claimed that greater than 300 million individuals had already watched content material translated by its expertise.
Having raised tens of millions from traders together with Octopus Ventures and LocalGlobe and secured offers with the likes of Sky Information, Bloomberg and Vox, Papercup’s expertise will now be folded into RWS, which gives IP translation and industrial localisation companies.
RWS mentioned the acquisition was a part of its wider plan to embed AI throughout its present expertise stack.
“The acquisition of Papercup’s market-leading expertise marks our intention to remodel all types of enterprise content material, making it simpler for companies to hook up with international audiences,” mentioned RWS chief government Ben Faes.
“Integrating this hybrid AI functionality into our personal options completely aligns with the demand for scale and high quality on this exploding multimedia area.”
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