Singlife is placing an AI agent on the coronary heart of its customer support operations by way of a brand new partnership with Salesforce.
The AI agent is designed to assist Singlife’s customer support executives present quicker and extra correct responses to buyer queries whereas making certain trusted and constant assist.
The initiative is a part of Singlife’s broader efforts to boost service high quality and response occasions as it really works to enhance general buyer expertise.
The insurer is the primary in Singapore to undertake Agentforce, the agentic layer of Salesforce’s AI Buyer Relationship Administration platform.
By integrating Salesforce’s Information Cloud, Singlife can draw on its inner data base, together with product manuals, coaching guides, and FAQs.
The AI agent allows workers to retrieve related info virtually immediately, decreasing the necessity for handbook searches and enhancing effectivity.
Singlife plans to increase using the AI agent to its community of monetary adviser representatives, giving them entry to dependable info to assist shoppers extra successfully.
Romil Sharma, Group Head of Know-how and Operations, Singlife stated:
“At Singlife, AI is greater than only a device – it’s turning into a key a part of how we run the enterprise. Collaborating with Salesforce permits us to deliver AI into the palms of our customer support executives in a sensible approach, serving to them reply quicker and with better confidence.
This AI agent additionally represents an early step in our broader technique to harness AI throughout the corporate, from customer support to underwriting, claims and distribution. Finally, our intention is to institutionalise AI as a core enabler for enterprise progress, operational excellence and customer-centricity.”
Arun Kumar Parameswaran, Govt Vice President & Managing Director, South and Southeast Asia, Salesforce, stated,
“We’re thrilled to collaborate with an business pioneer like Singlife to redefine buyer engagement within the insurance coverage business with Agentforce.
By leveraging Agentforce and Information Cloud to unlock a brand new stage of service effectivity, companies like Singlife can improve the human connection and ship the trusted, seamless expertise that builds lifelong buyer loyalty.”
Featured picture: Edited by Fintech Information Singapore, based mostly on picture by HobieArt by way of Freepik
