You’re, lastly, the CEO or a member of the C-Room of your group, and it’s possible you’ll suppose it’s time to go-go-go, execute, roll-out, and deploy, at full pace, what you already know. It’s showtime, mainly. It’s time for motion, as you already know what’s proper and what’s wanted. It’s extra about what to do, quick and livid. Assume once more. Being on the high implies greater than the proper execution of a corpus of learnings gained as you climbed up the company ladder. Do CEO even know who they honestly are, and are they capable of talk their imaginative and prescient, present up and have presence and influence?
For this reason we (FP) sit down with Annina Müller (AM), who’s an skilled within the discipline. Right here is our alternate.
Who’re you, what do you do for a dwelling and what’s your journey?
I assist CEOs and high groups transfer from invisible affect on to seen influence, as a result of in right now’s clear world, leaders who keep backstage lose the narrative. Energy was about posture. Now, it’s about presence: actual, resonant, and rooted in fact. Because the Head of Govt Advisory at LIFT.THAT.CURTAIN — a platform designed to multiply the success of CEOs and high groups by intentional positioning — and the Co-Founding father of The Loft of Shared Goals, I work with leaders who perceive that visibility isn’t vainness, it’s strategic benefit. In an age the place management is carried out in real-time and affect is usually mistaken for quantity, I assist leaders reclaim their narrative with precision, depth, and readability, remodeling presence into strategic energy.
I began on the earth of premium and luxurious trend. It was these experiences that led me into the world of administration consulting, teaching and founding my very own advisory corporations. And finally, by guiding organizations and management groups, I uncovered my deeper query: how do energy, objective, and presence evolve in these tasked with shaping not simply corporations, however cultures and industries? I noticed that highly effective visibility will not be a efficiency, nevertheless it’s a product of internal readability.
Over the previous 15 years, I merged disciplines from branding and transformation to strategic narrative and government advisory, crafting a technique that empowers leaders to point out up with each authority and authenticity. My method helps CEOs transfer from backstage into the highlight, not as performers, however as credible, human forces of affect. Whether or not by my proprietary Highlight Framework or deeply private advisory relationships, I equip leaders to steer with narrative management, emotional intelligence, and strategic foresight.
As a passionate ski teacher within the Swiss Alps, I see management like mountain navigation, requiring perspective, preparation, and the braveness to maneuver in uncertainty. I’ve constructed my profession not by staying in protected zones, however by continually asking: what does significant management seem like, and the way can we make it seen, to create an influence past?
Teaching CEO-s? Actually? How do you do it? What are the steps of your personal methodology?
Working with top-tier leaders means working at a excessive cognitive, emotional, and strategic altitude. These are individuals with restricted time, excessive expectations, and sharp instincts, which suggests my insights must be not solely concise, however daring, authentic, and instantly related. Repeating what they’ve already heard and browse repeatedly elsewhere is a quick observe to irrelevance. This requires deep listening, peeling off the layers from the plain to what’s beneath the floor, to not solely work on the signs but additionally get to the basis trigger. Being a trusted advisor, if you wish to achieve success in enterprise, you have to be profitable in life. Systemic pondering, connecting the dots, whereas utilizing your instinct to information the individual by the method.
One of many largest challenges is incomes the house to problem, not flatter. On the highest ranges, trustworthy opinions turn out to be uncommon; individuals round them typically keep away from saying the laborious issues. My function is to carry the type of truthful friction that catalyzes progress. My shoppers don’t want extra noise. They want readability with edge. My methodology isn’t constructed on frameworks for efficiency or notion. It begins deeper, with identification. Not as a static label, however as a dwelling core that anchors a pacesetter by volatility, scrutiny, and scale. Identification, when clarified and owned, turns into presence. And presence, when deliberately formed, turns into affect.
What’s the Highlight framework?
On the coronary heart of my work is the Highlight Framework, a signature mannequin of LIFT.THAT.CURTAIN that strikes leaders by three pivotal transformations:
- Dimmed Mild to Interior Mild (self-awareness and strategic readability)
- Interior Mild to Highlight (seen, aligned, and unmistakable presence)
- Highlight to Legacy (expanded affect and lasting influence)
However methodologies are solely pretty much as good because the braveness they invite. I pay attention beneath the floor, join systemic dots, and problem with empathy. I’m there to stretch, with precision and care. Management is private. Affect is earned. And success isn’t just about enterprise metrics, however the internal compass that drives CEOs.
What sort of C-Room do we’d like within the period of uncertainty and AI?
In a way forward for decentralized energy and real-time transparency, belief will stay the core forex, however will probably be more durable to earn and simpler to lose. The leaders who thrive shall be those that mix emotional readability and relational intelligence with systemic foresight. In an period outlined by exponential change, AI acceleration, and fractured belief, management is now not about having the proper solutions. It’s about asking the proper questions, out loud, in public, and with integrity.
As we speak’s C-suites face a paradox: energy is extra seen, but additionally extra susceptible. The world is watching, reacting, and reshaping narratives in real-time. On this setting, efficiency alone will not be sufficient. Presence, constant, credible, and acutely aware, turns into the brand new differentiator. The leaders we’d like now should not louder, however clearer. Not excellent however aligned. The longer term belongs to executives who lead with each foresight and self-awareness. Those that perceive that how they present up shapes what individuals imagine, internally and externally.
Too typically, visibility is both averted or overplayed. Some leaders stay underexposed, dropping narrative management and market confidence. Others over-perform, diluting their credibility by overexposure. Each miss the mark. Strategic presence is the center path, the place belief is constructed, and reputations are solid below stress. The C-suites of the long run gained’t be stuffed with figureheads. It will likely be occupied by leaders who dare to be seen, not as manufacturers, however as actual, pondering, feeling, future-making people.
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