Synthetic intelligence applied sciences are more and more permeating numerous areas of life. Advertising and marketing campaigns aren’t any exception. 56% of entrepreneurs report that their corporations are actively implementing and utilizing AI. In response to latest surveys, 63% of small and medium-sized companies use AI for features reminiscent of advertising and marketing, recruitment, and customer support. What advantages does this deliver, what are the professionals and cons, and the way will this develop additional? We focus on these questions with skilled Alisa Goliampolska.
Alisa Goliampolska is a seasoned Advertising and marketing & Funding Strategist with over 10 years of worldwide expertise in serving to corporations navigate advanced markets and drive development. Because the CEO of AG International Technique, Alisa leads a dynamic group targeted on delivering progressive methods that mix cutting-edge applied sciences, AI-driven insights, and growth-oriented options to optimize enterprise processes and maximize returns.
Her experience spans throughout numerous industries, specializing in funding methods, digital advertising and marketing, and development administration. With a powerful monitor document of working with various world companies, Alisa has developed a deep understanding of each conventional and trendy monetary methods, making her a well-rounded skilled in assessing enterprise potential and market traits.
Along with her strategic function at AG International Technique, Alisa is an alumna of the Miami Enterprise Technological College and is devoted to fostering innovation within the enterprise and technological sectors. She can also be acknowledged for her work with quite a few startups, serving to them scale and obtain success by way of tailor-made advertising and marketing and funding methods.
The popularity of Alisa Goliampolska’s skilled achievements was her invitation to function a jury member for The Ventures Award in Chicago. The award’s organizing committee famous that Alisa has a deep understanding of each conventional and trendy monetary methods, making her a well-rounded skilled in assessing enterprise potential and market traits. She helps corporations make knowledgeable monetary selections, optimize budgets, and enhance total monetary efficiency. Alisa can also be the winner of the Circumstances&Faces Award – a global annual award that acknowledges excellent people, tasks, and concepts contributing to the event of enterprise, schooling, entrepreneurship, digital transformation, gender equality, inventive industries, and social innovation.
– Alisa, how do you see the affect of synthetic intelligence on advertising and marketing within the subsequent 5-10 years? What key adjustments can we anticipate?
AI will grow to be the core of selling: personalization, real-time funnel administration, adaptive creatives. The primary shift might be from reactive methods to predictive and self-learning methods that modify to person habits and market dynamics.
– How do you assist your purchasers combine AI methods into their advertising and marketing campaigns? Which instruments or applied sciences do you discover only?
I select instruments primarily based on targets – from AI-driven segmentation to content material era and chatbots. I exploit Midjourney, ChatGPT, Adobe AI, and TikTok Adverts AI. I additionally implement analytics automation and artistic optimization primarily based on behavioral knowledge. The hot button is measurability and effectiveness.
– There’s an opinion that AI might substitute people in advertising and marketing. What do you assume, which advertising and marketing features will nonetheless stay human-driven regardless of the rise of know-how?
AI will substitute routine duties however not strategic considering, creativity, or empathy. Branding, meaning-making, investor communications, and repute constructing all require a human method and expertise.
– What are probably the most notable examples of profitable AI utility in advertising and marketing campaigns that you simply bear in mind? Which one, in your opinion, was an actual breakthrough?
One case concerned utilizing AI to research buyer habits in e-commerce, which elevated LTV by 28% and lowered churn. One other is producing AI-driven creatives tailor-made to behavioral situations, particularly on TikTok and Meta – it accelerates adaptation and saves budgets.
– What function does knowledge technique play in AI integration? How necessary is amassing and analyzing knowledge to attain success in advertising and marketing with synthetic intelligence?
An important one. With out a technique for amassing, filtering, and analyzing knowledge, AI turns into a black field. I all the time construct an information pipeline ranging from enterprise targets to visualization and interpretation. That’s what makes AI integration actually efficient.
– Is it tough for startups and small companies to implement AI applied sciences in advertising and marketing? What steps would you suggest taking originally?
Not if they begin with the aim, not the device. I like to recommend beginning with 1–2 easy duties (like lead era automation or content material creation), utilizing no-code instruments, and scaling progressively. The hot button is fixing a enterprise downside, not simply utilizing know-how.
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