Podcast: Play in new window | Obtain | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | Pandora | iHeartRadio | E-mail | RSS
On this Gross sales Gravy podcast episode Jeb Blount (Digital Promoting) and Alex Goldfayn (5 Minute Promoting) focus on why textual content messaging shouldn’t be an alternative choice to speaking with individuals.
That is Half One in our sequence on 5 Minute Promoting – methods to get a large quantity of gross sales exercise accomplished, a couple of minutes at a time.
Simply Texting It In
On this episode Jeb tells the story of a lazy gross sales rep who misplaced his enterprise that as a result of he started “texting it in” moderately than interacting by telephone.
“A yr earlier, textual content turned his major channel. The place we used to speak, now he by no means referred to as. He was now not mixing texting into his account administration course of; texting had change into his account administration course of.
If he had an upsell or particular provide, he despatched it by way of textual content. When it was time to restock, he despatched a textual content.
Quickly, I began to really feel that he was taking me without any consideration, like he felt he now not wanted to make an effort with the intention to preserve my enterprise.
Sadly, for this account supervisor, one in all his rivals referred to as me. She invested within the relationship. I gave her a bit of my enterprise and she or he did an ideal job. Because the enterprise relationship bloomed, I gave her increasingly of my enterprise. Quickly she had all of it.”
Textual content Messaging is Not a Substitute for Speaking With Folks
That is the darkish facet of textual content messaging. It’s quick and straightforward, however it isn’t an alternative choice to speaking with individuals and investing in relationships.
Interpersonal communication is a mix of phrases, voice tone, physique language, and facial features.
Since stakeholders can’t affiliate the phrases in your textual content messages with the context of your voice tone and facial expressions, they assign their very own that means, which may result in miscommunication, or, in Jeb’s case, resentment.
Digital Promoting Expertise Coaching offers your gross sales crew the ways, instruments, methods, and techniques to stay related and aggressive within the ever-changing atmosphere of contemporary gross sales.
