I maintain coming again to Grant Cardone’s line ‘Greatest identified all the time beats finest’, and as painful as it’s to confess it, he’s proper. You would be one of the best agent on the planet, but when no one is aware of it, what’s the purpose. Likewise, you may be wildly mediocre however terribly well-known, and the probabilities are, you’re going to be doing cheap enterprise.
It’s by no means been simpler, or more durable, to construct your consciousness domestically.
Simpler, as a result of you could have a robust content material studio in your pocket, your cellphone. Tougher, as a result of the playbook is crowded with confusion, overthinking, and second-guessing.
I’ve been there, accomplished it and acquired the t-shirt. I’ve made each content material mistake you may consider. However I’ve additionally labored with dozens of brokers throughout the UK to assist them keep away from those self same errors and construct a robust private presence of their markets.
Listed here are the ten greatest issues brokers face with content material advertising and marketing, and the options that really work.
1. “I don’t know the place to begin.”
Begin wherever. Really. Perfection isn’t required, observe is. The primary few movies will really feel awkward, that’s regular. However you may’t enhance with out reps. Simply hit document.
2. “The place do I movie it?”
Lighting issues greater than location. Outdoors within the solar. In your excessive road. At your desk. The objective is a transparent, shiny shot, as a result of the algorithm prioritises readability, and your viewers stays longer.
3. “What package do I want?”
Your cellphone is sufficient. An iPhone, clear lens, and a few daylight is all it takes. Need to go subsequent stage? Add a mic, gentle field, and tripod or gimbal. And all the time use the rear digital camera.
4. “How do I edit it?”
Maintain it easy. You don’t want professional software program. Trim the beginning and end. Begin with motion. Minimize the filler. Instruments like CapCut, Instagram, or iMovie will do the job. No have to overthink it.
5. “Why isn’t anybody partaking with my stuff?”
As a result of engagement is earned. Touch upon others’ content material. Be constantly invaluable. You’re constructing belief with each the algorithm and the viewers. It’s a course of that takes time.
6. “I can’t keep constant.”
You then’ll fall behind. This isn’t a short-term marketing campaign. It’s your on-line presence. Should you’re not seen, another person will be, they usually’ll get the decision when that potential consumer is prepared.
7. “I’m not getting likes, ought to I cease?”
Completely not. Likes are self-importance. Worth is what issues. Silent watchers typically flip into severe leads, however solely after a while. Us Brits will not be identified for our on-line engagement.
8. “I hate seeing myself a lot.”
Perceive this: you’re the solely particular person seeing all your content material. Your viewers sees snippets. You’re not overexposed, you’re simply in your personal head.
9. “What do I discuss long-term?”
Not your self, however your values. What issues to you? What do you imagine in? What are you studying? Tales with substance construct belief. And belief builds enterprise.
10. “What if it doesn’t work?”
It’s going to work. However provided that you do.
We see this sample every single day, brokers know they should create video content material, or they’ll be left behind, however they’re blocked by indecision, insecurity, or perfectionism. It doesn’t need to be scary or intimidating, you simply have to go for it.
The way forward for property company is seen, genuine, and human. The brokers who are profitable, and who will proceed to win, are those who let their viewers know who they’re, not simply what they promote.
Ben Madden is founding father of Digital Sparks and a director at Tremendous & Nation Chiswick
