In at the moment’s visible world, pictures are now not simply competing for consideration — they’re competing for emotion. Ukrainian photographer Andrii Vernyi, now primarily based in Chicago, has been exploring this phenomenon by way of the lens of artwork, psychology, and strategic communication. His upcoming ebook, The Emotional Code of the Body (2025), is greater than a group of pictures — it’s a structured methodology explaining how {a photograph} can affect conduct, construct belief, and create emotional resonance between viewer and model.
We spoke with Andrii about why images at the moment is now not simply an artwork kind — however a language of interplay and affect.
Andrii, you began as a marriage photographer, later based a images college in Ukraine, taught programs, and wrote educational articles. How did the concept for this ebook come about?
It got here from statement. I’ve spent years photographing individuals — in love, in migration, in transition. And over time, I spotted that essentially the most memorable pictures weren’t the technically good ones, however those who conveyed emotion. I began trying to find patterns — what triggers a response within the viewer? The place’s the road between a picture and a sense? That led me to systematize my expertise — first in lectures, then in articles, and now on this ebook.
So what sort of ebook is it? An artwork venture, a analysis examine, or a information?
I might describe it as a visual-psychological methodology. It’s primarily based on 4 pillars: notion, visible triggers, storytelling, and method. I study how parts like shade, mild, rhythm, and element have an effect on notion — and the best way to evoke particular feelings or meanings by way of the body. What makes this method distinctive is that it applies each to creative images and to model communication.
You declare that images can form conduct. How is that potential?
Via emotion. Most choices we make aren’t purely rational — they’re primarily based on what we really feel. Visuals can act as emotional triggers, prompting belief, inspiration, empathy, and even buy choices. A robust {photograph} is not only a picture — it’s an interface between a model and a human, between an concept and a response. My aim is to show how that dynamic works in observe.
Is that this extra of a theoretical work, or does it have sensible functions?
It’s a sensible information for professionals working with visible identification — photographers, model groups, designers. I supply not simply reflection, however construction: examples, diagrams, logic. The methodology is the results of years of educating and analyzing hundreds of pictures that had actual affect on their audiences.
How has the skilled neighborhood responded to your methodology?
A number of media shops have already written about it — Gazeta.ua, Focus.ua, Dialog.ua. They acknowledge it not simply as a way, however as a brand new mind-set in visible tradition. Within the U.S., I’ve seen rising curiosity, particularly amongst colleagues working in model images and emotional advertising and marketing. Individuals are in search of instruments that mix that means and kind — not simply aesthetics.
You’re primarily based in Chicago now. Are you centered extra on observe or concept lately?
Each. I proceed taking pictures portraits, household tales, and model campaigns, and I additionally take part in exhibitions. On the identical time, I’m increasing my academic work, main workshops and creating English-language content material. Chicago’s Ukrainian diaspora connects deeply with the themes I discover — particularly the concept of emotional reminiscence by way of images.
What’s subsequent? Are you planning to broaden the venture in different codecs?
I’m getting ready an English-language version of the ebook and creating a course primarily based on it. I’m additionally exploring a documentary venture on the visible identification of Ukrainians overseas. For me, images isn’t a product — it’s a language. And I wish to hold utilizing it to speak with society.
Lastly, how would you summarize the essence of your ebook in a single sentence?
It’s not a ebook about the best way to take fairly footage. It’s about the best way to take pictures which are felt — the type that don’t simply keep in reminiscence, however turn into emotional connection factors.
Andrii Vernyi is a Ukrainian photographer, educator, and creator of educational articles. He based a images college in Ukraine and now lives and works in Chicago. His work has been featured in Ukrainian and worldwide media. The Emotional Code of the Body is ready for launch in 2025.
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