If you happen to’re sending chilly emails, you’ve most likely requested your self this query greater than as soon as:
“Are my emails even reaching the inbox?”
It’s a legitimate concern as a result of, currently, getting your emails to land within the major inbox (not spam or promotions) is more durable than ever.
With extra privacy-focused updates from Apple, Gmail, and others, metrics like open charges have change into much less dependable. Simply because somebody “opened” your e-mail doesn’t imply it landed in the suitable place, or {that a} human even noticed it.
So, how do you truly know the place your emails land?
That’s precisely what Inbox Radar helps you determine.
It takes the guesswork out of deliverability and offers you actual proof of what’s working and what’s not, so you may repair points earlier than they harm your outcomes.
The right way to Take a look at Your E-mail Deliverability with Inbox Radar – TOC
The right way to Take a look at Your E-mail Deliverability with Inbox Radar – TOC
What’s Inbox Radar?
Inbox Radar is Saleshandy’s in-built deliverability testing instrument.
Consider it as your inbox visibility radar, it scans throughout main e-mail suppliers like Gmail, Outlook, Yahoo, Zoho, and extra, and tells you precisely the place your emails find yourself:
-Main inbox
-Tabs
-Spam
Or worse, undelivered.
However it doesn’t simply cease there. Inbox Radar additionally checks:
- In case your authentication (SPF, DKIM, DMARC) is correctly arrange
- In case your area/IP is blacklisted anyplace
- In case your e-mail content material or formatting is triggering spam filters
- And offers you a SpamAssassin Rating that breaks down what’s working and what wants enchancment
You additionally obtain a neat, public report hyperlink (no login required) to share together with your staff or purchasers, in addition to the choice to export your ends in CSV format.
It’s all the things you must know in case your emails are getting by, earlier than you hit “ship” on an e-mail sequence.
Varieties of Checks you may Run
Inbox Radar is versatile. You need to use it in 3 ways, relying on the way you ship emails and what you wish to take a look at.
Recurring Checks
These are automated assessments that run at intervals you select, similar to day by day, each different day, or weekly.
They’re nice for ongoing sequences the place you wish to regulate inbox placement over time and spot drops earlier than they change into issues. You may even set alerts and pause sending if placement drops beneath a set threshold.
Handbook Checks
Must verify your e-mail earlier than launching a marketing campaign? Handbook assessments are your go-to.
Choose any e-mail (or variant) out of your Saleshandy sequence and run a one-time take a look at to make sure all the things appears right.
It’s like a take a look at drive earlier than going stay.
Exterior Checks
In case you are not utilizing a Saleshandy sequence? No downside.
With exterior assessments, you may take a look at any e-mail out of your common inbox (like Gmail or Outlook).
You simply want to repeat a take a look at ID from Saleshandy, paste it into your e-mail physique, and ship it to a seed checklist. Growth, you’ll get the identical detailed report.
The right way to Set Up a Take a look at in Inbox Radar
1. Open Inbox Radar
Begin by heading to your Saleshandy dashboard, and from the facet menu, click on on Inbox Radar.
As soon as inside, hit the “Create Take a look at” button within the top-right nook to start setting issues up.
2. Select Your Take a look at Kind
You’ll now be requested to choose your take a look at sort. Select the one that matches your workflow greatest:
- Handbook Take a look at – Run a one-time take a look at every time wanted.
- Recurring Take a look at – Set it and overlook it. Good for ongoing deliverability monitoring.
- Exterior Take a look at – If you happen to’re utilizing Inbox Radar with an exterior mailbox or sender.
Unsure which one to choose? Begin with the Handbook to get a really feel for it, then transfer to recurring if you wish to observe efficiency over time.
3. Configure the Take a look at
Take a look at Schedule (for Recurring Checks)
Determine how usually Inbox Radar ought to run the take a look at. You may select from:
- Day by day
- Weekly
- Month-to-month
- Or create a customized schedule in case you want extra management.
Tip: If you happen to’re sending emails usually, a weekly take a look at is a superb alternative.
E-mail Supply Settings
You get to determine how your take a look at emails are despatched:
- One after the other (Advisable) – Mimics actual human-like sending, lowering possibilities of being flagged.
- Abruptly – Sends emails in bulk. Use this provided that your ESP helps it and deliverability isn’t a problem.
You may as well set a delay between every e-mail. We advocate holding it between 60 and 190 seconds for greatest outcomes.
Sequence Step & Variant
Decide the actual sequence, step, and variant of your chilly e-mail sequence you wish to take a look at.
You may even preview your e-mail content material by clicking ‘View E-mail’ to double-check earlier than sending.
Wish to take a look at completely different topic strains or intros? Create variants and take a look at them side-by-side.
ESP’s to Take a look at
Choose the suppliers you wish to take a look at your emails in opposition to: Gmail, Outlook, Yahoo, Zoho, and so forth.
These ESP’s are primarily seed checklist ESP’s, the place your take a look at emails will likely be despatched and checked for placement.
Extra ESP’s imply extra dependable knowledge on the place your emails are going.
Sender Account
Select the e-mail account that ought to ship the take a look at emails.
This helps determine if particular inboxes or domains are inflicting placement points.
Set off Alerts (for Professional customers)
Arrange sensible alerts that notify you when one thing’s off. For instance:
- “Pause the sequence if inbox placement drops beneath 85%.”
- Pause the e-mail account if inbox placement drops beneath 85%.
Keep forward of points earlier than they tank your marketing campaign.
4. Launch the Take a look at
Click on Launch, and also you’re carried out. Inbox Radar will ship emails to check addresses and generate a report in minutes.
What does the Take a look at Say about your Deliverability
Right here’s what you get in each Inbox Radar report:
Inbox Placement Breakdown
Within the Inbox Placement rating, you may see the share of emails that landed within the Inbox, Spam, Tabs, or went undelivered.
The breakdown is proven per ESP and per sender account, so you recognize precisely what’s working (and what’s not).
Authentication & Repute Verify
This part shares insights on whether or not your e-mail setup is correctly authenticated and trusted by suppliers.
It checks whether or not your SPF, DKIM, and DMARC data are appropriately configured, flagging any misalignment that would trigger your emails to be rejected or marked as spam.
You’ll additionally be capable to see in case your sending IP or area is blacklisted throughout main blacklists, with actionable ideas that can assist you get delisted and defend your status.
Every parameter is clickable, permitting you to dive deeper into the particular problem, whether or not it’s a failed authentication verify, lacking DNS data, or a blacklist affecting your supply.
With these insights, you may proactively tackle points and improve your sender status for improved inbox placement.
SpamAssassin Rating
SpamAssassin Rating provides you a rating that tells you the way spammy your e-mail appears to filters.
You’ll additionally see precisely what would possibly trigger the e-mail to land in spam, together with URLs, phrases, and formatting.
Totally different colours and scores within the take a look at outcomes point out completely different outcomes.
Detrimental rating – Extraordinarily protected. A blue coloration signifies that your e-mail has no spam alerts. Glorious for outreach.
0.2-0 – Protected, inexperienced, your e-mail is protected to ship. Very low likelihood of being flagged.
2.1-5 – Warning, orange, your e-mail would possibly get flagged. Make enhancements earlier than sending.
Above 5 – Spam danger, crimson, excessive likelihood of touchdown in spam. Assessment and repair earlier than sending.
ESP-wise Evaluation
Inbox Radar runs assessments throughout a number of e-mail service suppliers to indicate exactly the place your emails land, within the Inbox, Spam, Promotions, or different folders.
This provider-level visibility lets you determine deliverability gaps particular to every platform, permitting you to tailor your e-mail setup and content material accordingly.
Whether or not Gmail flags you as spam or Outlook redirects you to ‘Different,’ you’ll know what’s occurring and the best way to resolve the problem.
Key Abstract
Within the Key abstract, you get insights in your e-mail content material for components that generally set off spam filters, like overly promotional phrases, poor HTML formatting, or lacking personalization.
You’ll get a transparent breakdown of points, together with actionable solutions to rewrite topic strains, repair damaged hyperlinks, cut back spammy triggers, and improve readability.
This helps enhance inbox placement and boosts engagement together with your outreach.
Every report comes with a no-login hyperlink and a CSV export for inner sharing. You may share it together with your staff or purchasers with out requiring them to log in.
Ultimate Ideas
Deliverability is now not a “good to have”, it’s important.
Inbox Radar makes it straightforward to check, monitor, and enhance the place your emails land, earlier than your status takes successful.
Whether or not you’re operating one marketing campaign or a whole bunch, it’s your always-on inbox GPS.
Know what’s hurting your deliverability. Repair it quick. And get again to what you do greatest, writing nice chilly emails that convert.
Strive Inbox Radar inside Saleshandy and ship with confidence.
