You didn’t begin your company to be common.
You began with a spark. A drive to be completely different.
Recent vitality. Inventive advertising. Private touches. Stuff nobody else was doing domestically.
And for some time, it labored.
Your title was in all places. You have been standing out. Successful directions. Making noise.
However then your little enterprise received busier. You grew. Took on extra listings. Extra admin. Extra accountability. And with out which means to, the issues that made you stand out began to slide.
The quirky native content material. The constant follow-ups. The handwritten notes. The Fb movies you used to document. The door drops that felt such as you have been really speaking to your neighbours.
Now, when somebody asks about these issues, you say:
“Oh yeah, I used to do this…”
And that’s the second you begin to drift as a enterprise.
As a result of as you develop, it’s simple to develop into a bit extra generic yearly. A bit extra reactive. A bit extra templated. Slowly mixing into the group of brokers on the market, fairly than staying the one which sellers bear in mind for the proper causes.
That’s why it’s a must to cease and ask:
What can we really stand for right here?
What are the non-negotiables within the enterprise?
What’s the road within the sand that claims “that is how we do issues, irrespective of how massive we get”?
It is perhaps the way you talk with shoppers.
It is perhaps your concentrate on one core patch, not chasing quantity.
It is perhaps that you just at all times give sincere recommendation, even when it prices you the instruction.
It is perhaps advertising that feels hyper-local. Not only a generic template anybody may run.
The purpose is, you might want to outline it.
As a result of if you’re clear on what you stand for, selections get simpler. You cease chasing each instruction and begin attracting the proper ones. You cease reacting to opponents and begin main your personal lane. You cease mixing in, and begin constructing a model folks belief.
So if what you are promoting is rising, sensible. However don’t lose what made you completely different within the first place.
Revisit it. Reclaim it.
Write down what your company stands for and maintain it seen. Discuss it in group conferences. Let it information your advertising, your service, your development.
As a result of momentum isn’t nearly lead move.
It’s about staying true to what made you you, even because the enterprise evolves.
And the second you lose that?
You don’t simply lose directions, you lose what you are promoting’s identification.
Chris Webb is the founding father of The Property Agent Consultancy
