Time administration for small agency leaders: Prioritize high-impact duties to keep away from burnout

Editorial Team
11 Min Read



Once I left the Large 4 to start out my very own accounting agency, I assumed time administration would get simpler. In spite of everything, I would have management over my schedule, my purchasers and my priorities. However I shortly realized that autonomy brings a brand new form of problem: When all the pieces feels essential, how do you resolve what really issues?

This can be a query I grappled with for months as I struggled to strike the stability between work and life. In case you’re like me, when you’re keen about what you might be doing, it consumes your ideas and it is laborious to reduce and prioritize.

For small agency leaders, time administration is not nearly being environment friendly — it is about being strategic. Each hour spent within the nitty gritty particulars is an hour not spent constructing your agency’s future. Whereas we could need to have a hand in all the pieces, our actual job is to develop and drive the imaginative and prescient for our staff and purchasers. By way of my expertise, I’ve discovered that managing time successfully as a small agency proprietor requires three issues: figuring out high-impact duties, creating boundaries round your vitality, and designing techniques that cut back psychological load.

1. Concentrate on high-impact work, not high-volume work

In massive corporations, success is usually measured by utilization charges or chargeable hours. That mindset can observe you into your apply, main you to fill each hole in your calendar with seemingly “productive” work. Nonetheless, exercise would not at all times equal progress.

Once I began my agency, I discovered myself spending hours within the information and making an attempt to intimately get to know all the pieces happening at my agency. Within the second, these duties felt essential. However in actuality, they did not truly transfer the enterprise ahead. By way of reflection, I needed to redefine what high-impact work meant for me.

Excessive-impact work normally falls into three classes:

  • Consumer technique and advisory: Something that strengthens consumer relationships or creates new worth.
  • Enterprise progress: Actions that appeal to new purchasers or enhance inner effectivity.
  • Crew growth: Coaching, delegation and process-building that unencumber future time.

If a job would not fall into a type of buckets — or immediately assist one — it is a candidate for delegation, automation or elimination. 

Now, high-impact work seems to be totally different from individual to individual and agency to agency. It is essential to take a pulse by yourself distinctive state of affairs to see how one can convey one of the best worth to your agency. I personally like to judge my strengths, weaknesses and passions to determine my highest affect contributions.

As an instance you might be an outgoing one who loves constructing connections with others. Your time may be greatest served strengthening consumer relationships, networking and boosting group morale. If you’re an analytical one who prefers to remain behind the scenes, you may contribute via process-building or bettering inner efficiencies. 

It doesn’t matter what your passions and strengths are, it is essential to establish high-impact work the place you’ll make the largest distinction.

2. Defend your vitality like a enterprise asset

Whereas burnout can come from working lengthy hours, it is typically the results of spending an excessive amount of time on low-value duties that drain your vitality.

Within the huge agency world, your schedule is usually dictated for you. In a smaller agency, the other is true: you are liable for setting boundaries. As thrilling as this can be, this introduces a special set of issues. For me, within the early days of working my agency, I used to be drained on the finish of the day and struggled to finish my each day job record. Over time, I spotted that I had sufficient hours within the day; I simply did not know the best way to correctly use them. Then, I began time-blocking, and it revolutionized my each day workflow.

Earlier than you begin time-blocking, it is essential to self-reflect in your vitality ranges and the way you achieve/use vitality. In my expertise, time-blocking solely works should you’re trustworthy about your personal vitality patterns. For example, I do know I am an extroverted morning one who will get quite a lot of vitality speaking to individuals. As such, I reserve mornings for interactive work like consumer advisory initiatives or tax planning, and I save my afternoons for administrative work.

Simply as importantly, I construct in restoration time. Whether or not it is a noon stroll with my canine, a snack break with coworkers or cooking/baking one thing scrumptious for my household — defending my focus and psychological vitality has been the only only solution to maintain productiveness and creativity over the long run.

3. Design techniques that cut back choice fatigue

Probably the most underestimated drains on small agency leaders is choice fatigue. Daily, you are deciding which purchasers to prioritize, which emails to reply, which fires to place out. With out techniques in place, that fixed decision-making turns into overwhelming, and we regularly sacrifice the standard of our choices and relationships.

I began implementing easy “default techniques” that make recurring choices computerized:

  • Standardize consumer onboarding and deliverables so each new engagement follows the identical course of.
  • Automate reminders and follow-ups utilizing your apply administration software program.
  • Batch related work (like reviewing tax returns or responding to consumer inquiries) to reduce task-switching.

These techniques unencumber psychological bandwidth for the choices that truly require judgment and management. One bonus is that it frees up vitality and psychological area to spend time with household, buddies and family members. Once you aren’t needing to make one million choices every day, you’re a higher colleague, chief and beloved one.

4. Delegate relentlessly (even should you suppose you are able to do it quicker)

Delegation is likely one of the hardest transitions for small agency house owners. Early on, I would typically suppose, “It will take longer to elucidate than to simply do it myself.” However that mindset retains you trapped at capability.

Delegation is not nearly assigning duties — it is about constructing functionality. Each time you train a course of or empower another person to personal a end result, you purchase again future hours. Consider it as investing ti me at the moment to achieve exponential returns tomorrow.

5. Redefine success past “busy”

Once you’re used to the high-intensity tradition of public accounting, slowing down can really feel uncomfortable. However success in a small agency is not about what number of hours you’re employed — it is about how deliberately you employ them.

We frequently subscribe to the mindset that we have to hit a sure variety of hours every week, or we correlate the variety of the hours we clocked with how laborious we labored. This mindset may be poisonous and, as small agency leaders, we have to rework our practices past the metric of billable hours. These adjustments do not simply apply to agency leaders… They need to be applied top-down throughout your entire agency.

As a small agency chief, your most useful contributions are imaginative and prescient, technique and relationships. In case you’re continuously reacting to emails, reviewing each deliverable and saying sure to each alternative, you are leaving no area for these high-impact contributions to develop. Moreover, you might be normalizing being “busy” for the sake of being busy to your staff and purchasers. Once you let go of the reins and redefine what success means, it can have a trickle-down impact throughout your life and your total agency.

The true mark of time mastery just isn’t a packed schedule — it is a purposeful one.

Closing ideas

Working a small accounting agency has taught me that efficient time administration is not about squeezing extra into your day; it is about making room for what issues most. The clearer you might be in your high-impact priorities, the better it turns into to say no to all the pieces else.

As a result of on the finish of the day, time administration is not only a productiveness talent — it is a management talent. And the best way you handle your time units the tone in your total agency.

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