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Final Up to date on: thirtieth August 2025, 12:56 am
US electrical automobile gross sales have been going up, up, up, and up. Whilst Tesla gross sales began to drop, non-Tesla EV gross sales have been rising sufficient that total EV gross sales have been up. See the Q1 US EV gross sales report for an instance of this. Nonetheless … it simply acquired to be an excessive amount of and the unfavourable tendencies broke by means of the general EV market in Q2.
Word: These charts are a lot simpler to view and luxuriate in on an actual pc, not a telephone.
As you’ll be able to see above, US electrical automobile gross sales have been down 6% yr over yr within the second quarter, or down by 20,511 automobiles.
In comparison with Q2 2023, they have been nonetheless up by 5%, or 13,646 items. In comparison with Q2 2022, that’s the place we see how a lot the EV market has grown in america. Gross sales have been nonetheless 60% increased in Q2 2025 than in Q2 2022, they usually have been 163% increased in Q2 2025 than Q2 2021. So, sure, whereas it’s a little bit of a downer that gross sales dropped yr over yr, we’re nonetheless far above the place the market was only a few years in the past. So, let’s have a good time that.
Wanting in a little bit extra element right here by splitting out the Tesla gross sales, we are able to see that non-Tesla EV gross sales barely modified (rising by 218 items) in Q2 2025 versus Q2 2024. It was fully Tesla’s drop in gross sales that led to the market dropping.
In comparison with Q2 2023, total EV gross sales have been up in Q2 2025 as a result of non-Tesla EV gross sales have been up an important deal. Tesla gross sales have been down much more in comparison with Q2 2023 than they have been in comparison with Q2 2024.
Even going again to Q2 2022, we are able to see that non-Tesla EV gross sales are up a ton whereas Tesla gross sales are solely up a little bit bit. It’s solely going again to Q2 2021 that you just actually see a major rise in Tesla’s gross sales, however you see see nearly double the rise from non-Tesla EVs.
In abstract, Tesla’s gross sales development has actually been struggling, stalled, or going backward for a number of years now. Lengthy earlier than Elon Musk acquired tremendous political and excessive (although, he actually began taking place that route in the course of the COVID-19 lockdowns in 2020), Tesla has been unable to crank up gross sales development prefer it had executed for years earlier than.
Simply whole total gross sales in Q2 2021, Q2 2022, Q2 2023, Q2 2024, and Q2 2025, we are able to get one other have a look at how Tesla gross sales grew after which shrunk; non-Tesla EV gross sales grew, grew, grew, after which didn’t develop this yr; and the ensuing total development pattern up by means of 2024, adopted by the slight retraction in Q2 2025. Let’s hope that is only a bump within the street and US EV gross sales don’t stagnate or shrink for lengthy.
Keep tuned. Subsequent I’ll delve into gross sales and tendencies of particular person fashions, after which the identical for auto manufacturers and auto teams.
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