Artwork followers know that Vincent van Gogh’s swirling brushstrokes have lengthy captivated guests on the Van Gogh Museum in Amsterdam. Now, a brand new partnership with Samsung Electronics turns 1,600 Galaxy S25+ smartphones into high-tech audio guides that deliver Van Gogh’s artwork to life.
This three-year collaboration opted for the Galaxy S25+ handset for its 6.7-inch AMOLED 2X show. “Our purpose is to attach artwork and expertise in a approach that evokes and enriches,” mentioned a Samsung consultant.
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Emilie Gordenker, Van Gogh Museum director acknowledged: “This partnership permits us to current Van Gogh’s legacy in a approach that’s each modern and deeply respectful of his imaginative and prescient. The Galaxy S25+ enhances how our guests join together with his artwork.”
What elevates this setup is the promise of Galaxy AI integration, set to roll out in future updates. Samsung and the museum are growing personalised options that would tailor the audio tour to particular person preferences. “We’re excited to discover how Galaxy AI could make artwork extra accessible and fascinating,” Samsung famous.
Past the tech, Samsung is including a collectible twist to the partnership. Particular-edition Galaxy smartphone instances, impressed by Van Gogh’s Sunflowers and Self-Portrait, will quickly hit cabinets at Samsung Expertise Shops, the Samsung On-line Retailer within the Netherlands, and the museum’s retail areas.
