What Fixing Engines Taught Bose’s CEO About Main Folks

Editorial Team
5 Min Read


Rising up, Lila Snyder was that uncommon pupil who got here dwelling excited to do math homework. She was motivated as a child, pushed by a need to resolve issues. It was the identical whereas working within the storage along with her father, serving to to repair automobiles and home equipment. In a world the place so many are able to level out issues, Snyder—the primary feminine CEO of Bose—has all the time been somebody who sought options.

For her, drawback fixing shouldn’t be about discovering some all-encompassing repair. As a substitute, the job requires breaking a much bigger job down into smaller, extra manageable elements. Step-by-step she reassembles what she’d deconstructed, as if placing collectively a 1,000-piece jigsaw puzzle at her lounge desk.

For Snyder, discovering this technique began early on in her hometown and it crystalized later in life as she earned her Ph.D. in mechanical engineering at MIT. Alongside the way in which, she realized the worth of asking why and listening to the responses she obtained. She discovered that drawback fixing isn’t about memorizing huge formulation—it’s about breaking down challenges into its extra elemental elements to seek out the fixes.

“A part of drawback fixing is seeing options and making use of stuff you’ve realized previously which have similarities to that state of affairs,” says Snyder on a current episode of the Company Competitor Podcast. “It’s about sample recognition. The extra you do it, the higher you get at [asking]  the questions. However actually, all you must ask is why—why can we do it that means?”

Combining endurance, confidence and a way of humility, Snyder noticed that nothing is ever as difficult because it may appear. Whereas some individuals appear paralyzed by the prospect of drawback fixing, particularly on a big scale, Snyder is aware of an engine isn’t some unwieldy beast. As a substitute, it’s merely a set of elements, all of which could be damaged down, examined and refitted collectively. For her, tackling challenges in enterprise is far the identical factor.

On this means, it is smart that Snyder is helming the enduring audio firm: Listening has all the time been an necessary software in her toolbox. Now she helps to run a enterprise whose slogan is sound is energy. Studying the steps required to satisfy a chance is essential. It’s a mindset that also defines her management type at the moment. For Snyder, complexity is greater than manageable—it’s energizing.

She talks about all this and far more on the podcast, together with:

Take dangers. Snyder makes it a degree to get uncomfortable. In case you exit on a limb, she says, and take a threat every week, you’ll be taught extra about who you might be and what you are able to do. It’s okay to attempt one thing that feels uncomfortable—that’s the way you develop. 

Discover sponsors. It’s necessary to seek out individuals who not solely provide you with recommendation however who will push you additional. A mentor is a sounding board however a sponsor will assist put you in new positions to succeed. “Sponsors are the individuals who stick their neck out for you,” she says. “They consider you are able to do it.”

Push limits. Earlier than attending MIT, Snyder attended the College of Miami. Within the early Nineties, whereas on the varsity’s cheerleading squad, she noticed how a profitable soccer crew was assembled and sustained. “Championships are received within the offseason,” she says. “You need to hold your foot on the fuel.”


Share This Article