Which Is Higher for Chilly Outreach in 2025

Lemlist or Apollo.io…?

Each platforms make it easier to:

• Discover the appropriate leads for outreach.
• Craft personalised chilly e mail sequences.
• E book extra conferences and fill your gross sales pipeline.

However which is the perfect on your use case?

You may’t buy each the instruments. (If in case you have the finances and use case – positive!)

In the event you’re in a dilemma about which platform to decide on, this weblog is for you!

I’ll break down every instrument, examine its strengths and weaknesses, and make it easier to discover which one most closely fits your wants.

So, dive into this clear-cut Lemlist vs Apollo showdown…

TL;DR: Lemlist vs. Apollo in Below a Minute

Let’s hold it fast!

Lemlist is a strong possibility in case your primary focus is to:

• Sending extremely personalised chilly outreach emails.
• Enhance e mail deliverability so your messages land in inboxes, not spam or promotions tabs.
• Discover related prospects rapidly utilizing a built-in lead database.

The one catch — Price and scalability:

• You’re charged per person, and the variety of e mail accounts you possibly can join per person is proscribed.
• If you wish to join further e mail accounts and scale your outreach, you’ll need to pay an additional €9/month per account.
• In the event you’re an company working with many purchasers, you’ll need to purchase seats individually, and the fee can improve rapidly.

Then again, Apollo.io is nice if you wish to:

• Discover a big quantity of prospects together with their legitimate contact info,
• Enrich present prospect knowledge and use superior intent filters,
• And run outreach campaigns all from one platform,

The catch — Price, scalability, and deliverability 

• Apollo.io prices you primarily based on the variety of customers and in addition limits the variety of e mail accounts you possibly can join.
• The deliverability options are very fundamental compared to Lemlist.
• Doesn’t help agency-style multi-client administration or consumer account dealing with.

Each Apollo.io and Lemlist have their strengths, however they share the identical weaknesses: Price, Scalability, and, to an extent, deliverability.

In the event you’re on the lookout for an different to each that’s less expensive, scalable, and affords good deliverability options, Saleshandy is an effective match.

Comparability	Lemlist	Apollo.io	Saleshandy 🏆
Base Worth (Annual Billing)	$55/person/month	$49/person/month	$25/month
Scalability	Further e mail account €9/month.❌	Should subscribe to higher-tier plans.❌	Join limitless e mail accounts at no additional cost.✅
Deliverability Options	Superior	Primary	Superior
Electronic mail Warmup	✅	❌	✅
B2B Database Dimension	450M+ Contacts from 63M+ Corporations	210M+ Contacts & 35M Corporations	700M+ Contacts from 60M+ Corporations
Consumer Administration (For Businesses)	✅(Should buy further seats)	❌	✅ (Onboard limitless purchasers)
Crew Administration	Charged per person	Charged per person	Add limitless members at no additional value
Multichannel Outreach	✅	✅	❌

Lemlist vs. Apollo Core Options Breakdown

On this part, I’ll examine each instruments throughout key options essential for B2B chilly outreach.

This will provide you with a clear understanding of how Lemlist and Apollo.io differ and make it easier to resolve which one suits your wants higher.

1. B2B Lead Database
2. Chilly Outreach Sequence Automation
3. Personalization Options
4. Deliverability Options
5. Company Help and Consumer Administration
6. Integrations
7. Buyer Help

1. B2B Lead Database

When your outreach instrument features a built-in B2B lead database, it turns into a lot simpler to seek out and join with the appropriate individuals.

This manner, you keep away from the effort and additional value of paying for and switching between two completely different instruments.

Fortuitously for us, each Lemlist and Apollo.io have their very own in-built databases.

After utilizing each instruments, right here’s what I discovered…

Fast TLDR of B2B Lead Database Comparability

Comparability	Lemlist	Apollo.io	Saleshandy
Entry Worth (Billed Yearly)	$55/person/month	$49/person/month	$24/month
Information Enrichment	✅	✅	❌
Credit	1K credit/month (5 credit = 1 email20 credit = 1 ph. no.)	2.5K credit/month (1 credit score = 1 email8 credit = 1 ph. no.)	1K credit/month (1 credit = 1 email2 credit = 1 e mail + ph. no.)
B2B Database Dimension	450M+ Contacts from 63M+ Corporations	210M+ Contacts & 35M Corporations	700M+ Contacts from 60M+ Corporations
Unused Credit Roll Over	❌	❌	✅
Waterfall Enrichment	✅	❌	❌
Search Filters	30+	60+	15+

Lemlist’s B2B Database vs. Apollo.io’s Database?

Lemlist has a B2B database with over 450 million contacts and greater than 63 million corporations.

That’s greater than Apollo.io’s, which has over 210 million contacts and 35 million corporations.

Relating to UI/UX, Lemlist is much less cluttered and simpler to make use of. Then again, many Apollo.io customers have expressed frustration over its cluttered design and complexity.

“A lot of updates in fast succession with UI/UX messes up the search course of… Whereas this isn’t a deal breaker, it does take a while getting used to the instrument again once more.” Apollo.io UI/UX Subject

Each platforms provide superior filters and intent knowledge, however Apollo.io has extra filters and deeper customization choices.

A serious characteristic that units Lemlist aside is waterfall enrichment, which Apollo.io has but to launch.

This characteristic will discover a legitimate e mail tackle for a prospect by checking a number of knowledge suppliers one after one other.

So that you get extremely correct and bounce-free e mail addresses.

Which Has A Higher B2B Database for Discovering Related Leads – Lemlist or Apollo.io?

Each instruments have their distinctive strengths:

• Lemlist has a bigger contact pool and waterfall enrichment.
• Apollo.io has higher filters, that are helpful for exact focusing on.

So, get Lemlist if you would like the advantages of waterfall enrichment to enhance lead accuracy.

Or, select Apollo.io if superior filtering and exact focusing on are your prime priorities.

Alternatively, for those who’re on the lookout for a easier and cost-effective possibility, contemplate Saleshandy.

Saleshandy’s in-built database accommodates over 700 million contacts from greater than 60 million corporations. This allows you to attain even extremely area of interest industries and particular job roles with ease.

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2. Chilly Outreach Sequence Automation

When you’ve discovered your prospects, the following step is reaching out to them effectively with automated e mail sequences.

On this part, I’ll examine how straightforward it’s to create personalised and automatic sequences on each platforms.

Fast TLDR of Chilly Outreach Sequence Automation Comparability

Comparability	Lemlist	Apollo.io	Saleshandy
AI Sequence Creating	✅	✅	✅
Situation-Primarily based Sending	✅	❌	✅
Multivariate Testing Inside Sequences	✅	✅	✅
Computerized Reply Detection & Auto-Cease	✅	✅	✅
Central Reply Administration	✅	✅	✅
Scheduled Sending	✅	✅	✅

Lemlist’s Chilly Outreach Sequence Automation vs. Apollo.io’s?

Lemlist and Apollo.io are shut opponents in the case of automating chilly e mail sequences.

Each provide comparable options, however Lemlist holds a slight edge for these wanting a extra focused method.

In Lemlist, you possibly can create resolution branches primarily based on situations like:

• Whether or not a recipient opens an e mail
• In the event that they click on on a hyperlink
• Once they reply to your message
• If a bounce happens

This flexibility means that you can tailor your follow-up sequences dynamically, enhancing your possibilities of getting a reply.

One other half about Lemlist that I favored probably the most is its Visible Sequence Builder. It makes designing advanced (branched) sequences very straightforward, even for learners.

Which Platform Has Higher Chilly Outreach Sequence Automation – Lemlist or Apollo.io?

Relating to core automation capabilities, each platforms provide strong options for constructing and managing chilly outreach sequences.

That mentioned, if you wish to create extra versatile and focused sequences with detailed resolution branching, Lemlist is the plain selection.

And for those who’re on the lookout for those self same capabilities — straightforward automation, an AI-powered sequence builder, and condition-based focusing on — however at a way more inexpensive worth, Saleshandy is price exploring.

3. Personalization Options

When your emails really feel tailor-made to your prospects, they’re extra prone to open, learn, and reply to your emails.

Right here’s how Lemlist and Apollo.io stack up in the case of personalization capabilities.

Fast TLDR of Chilly Outreach Sequence Automation Comparability

Situation	Lemlist	Apollo.io	Saleshandy
Primary Variable Tags	✅	✅	✅
Dynamic Variable Tags	✅	✅	✅
Picture Personalization	✅	❌	❌
Video Personalization	✅	✅	✅ (Integration)
AI-Powered Personalization	✅	✅	✅

Lemlist’s Personalization Options vs. Apollo.io’s?

Lemlist affords a variety of personalization options, beginning with fundamental variable tags like first title and firm title.

It additionally helps superior Liquid syntax that dynamically updates elements of your e mail primarily based on components just like the lead’s job title, time of day, day of the week, and extra.

You get the identical with Apollo.io as effectively.

Moreover, on each platforms, you need to use AI to generate personalised first strains, modify tone, and enhance e mail copy primarily based in your inputs.

“Apollo exceeded my expectations in producing personalised e mail intro and discovering me certified leads.” → Learn the whole evaluate on G2

Nevertheless, Lemlist goes a step additional by providing picture personalization and customized touchdown web page creation — options that Apollo.io doesn’t present.

Which Platform Has Higher Personalization Options – Lemlist or Apollo.io?

There may be not a lot distinction between the 2 instruments.

But when deep personalization is a key a part of your outreach technique, Lemlist is the plain winner for you.

“What I like finest about lemlist is the personalization and customization stage, which I haven’t seen wherever else within the trade but.”  → Learn the whole evaluate on G2

4. Deliverability Options

The true check for any chilly e mail outreach platform isn’t simply what number of emails you possibly can ship — it’s what number of truly land within the inbox.

With out robust deliverability options to guard your sender fame, all of your efforts will simply find yourself within the spam or promotions folder.

Let’s take a look at how these stack up in the case of deliverability.

Fast TLDR of Lemlist’s and Apollo.io’s Deliverability Options

Comparability	Lemlist	Apollo.io	Saleshandy
Electronic mail Heat-up	✅	❌	✅
Sequence Rating	❌	❌	✅
Electronic mail Infrastructure	✅	❌	✅
AI Bounce Guard	✅	✅	✅
Inbox Ramp-Up	❌	✅	✅
Electronic mail Verification	✅	✅	✅
Electronic mail Account Well being Monitoring	✅	✅	✅

Lemlist’s Deliverability Options vs. Apollo.io’s?

Apollo.io, as an email-sending platform, isn’t notably identified for robust deliverability.

In reality, many customers on platforms like G2, Trustpilot, and Reddit have reported points similar to emails touchdown in spam, poor inbox placement, and inconsistent efficiency.

“It’s additionally annoying how irrespective of how a lot I attempt to optimize my e mail deliverability, I nonetheless run into points the place my firm e mail will get deactivated infrequently.” → Learn the total evaluate on G2

Apollo.io Deliverability Subject Reddit Submit

One main purpose behind these points is the lack of important deliverability options like built-in warm-up, inbox placement monitoring, and spam testing.

Lemlist, alternatively, has a number of deliverability options that you need to use to spice up your inbox placement fee.

Word: In Lemlist, warm-up is supplied by Lemwarm, a local platform of Lemlist.

You additionally get the pliability so as to add additional e mail accounts independently, so you possibly can scale safely with out crossing sending limits per account — one thing Apollo.io doesn’t permit.

Moreover, Lemlist means that you can buy new domains and e mail accounts instantly inside the platform that can assist you arrange and handle your chilly e mail infrastructure at scale.

Which Platform Has Higher Deliverability Options – Lemlist or Apollo.io?

Lemlist is the clear winner in the case of deliverability.

It’s constructed with options that assist shield your sender fame and maximize inbox placement — one thing Apollo.io lacks.

Plus, you possibly can arrange your chilly e mail infrastructure instantly inside Lemlist.

That mentioned, if you would like Lemlist-level deliverability at a extra inexpensive worth, Saleshandy is price testing.

You get a complete deliverability stack for nearly half the fee!

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5. Company Help and Consumer Administration

A chilly e mail platform has to accommodate people, companies with in-house groups, and companies managing a number of purchasers.

However does Lemlist or Apollo.io truly help agency-style use instances?

I’ll break it down.

Which Platform is Constructed For Businesses – Lemlist or Apollo.io?

Apollo.io isn’t constructed for companies.

There isn’t any technique to centrally handle outreach for purchasers. Finish of story!

Lemlist, alternatively, does help managing a number of consumer accounts (Cockpit Administration).

It’s important to buy a separate workspace for every consumer, however it may be centrally managed by your staff.

The one disadvantage – Prices can add up rapidly.

In the event you’re on the lookout for a less expensive answer that allows you to:

• Join limitless e mail accounts
• Onboard a number of purchasers
• Add as many staff members as you want

Saleshandy is a superb match for agency-style chilly outreach

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6. Integrations

Integrations make it easier to centralize your workflow.

The higher the combination help, the much less time you spend switching between instruments, and the extra time you possibly can spend on changing prospects to paying prospects.

Which Platform Has Extra Integrations – Lemlist or Apollo.io?

Each Lemlist and Apollo.io provide native integrations with widespread instruments, however they serve barely completely different wants.

Lemlist integrates with:

• CRMs: HubSpot, Salesforce, Pipedrive
• Automation: Zapier, Make, n8n, Clay
• VoIP instruments: Aircall, Ringover
• LinkedIn instruments: Taplio

Apollo.io, alternatively, affords way more than Lemlist.

It integrates with a variety of instruments, together with CRMs, calling platforms, advertising instruments, enrichment platforms, and extra.

Apollo.io clearly wins in the case of the quantity and depth of integrations, particularly for those who’re operating a fancy, multi-tool outbound workflow.

However that is solely primarily based in your use case.

7. Buyer Help

In the event you run into points, good buyer help can prevent hours of frustration.

And within the chilly emailing house, the place deliverability and sending points can put your total outreach on pause, having quick and dependable help turns into important.

For this part, I’ve compiled and brought into consideration what actual customers of the platforms need to say.

Which Platform Has Higher Buyer Help – Lemlist or Apollo.io?

That is what Lemlist’s customers need to say about its buyer help:

“May very well be much more automated, however I notice I’m a professional LINKEDIN person 😉

Buyer help could be higher.” → Supply: G2

“Easy to make use of, buyer help is nice and responsive, they add new options each quarter.” → Supply: G2

“I believe the instrument is sweet however the buyer help is totally ridiculous. They aren’t answering your questions in any respect, they carry on stepping into circles, and regardless that you push them they’re nonetheless not supplying you with the reply you’re on the lookout for. Actually, it appears like an AI BOT however very badly made.” → Supply: Trustpilot

“Past the instrument itself, the client help is top-notch. The staff is responsive, useful, and at all times innovating with new options.” → Supply: Trustpilot

And for Apollo.io

“One of many standout options is its buyer help. Each time I’ve wanted help, the help staff has been fast to reply and intensely useful, making certain I get probably the most out of the platform.” → Supply: G2

“The lead database is big and straightforward to discover. I’ve booked extra calls since utilizing it. Buyer help could be very responsive.” → Supply: G2

“The shopper help could be very inconsistent and never at all times that useful. I’m nearly positive I’m speaking to AI chatbots more often than not.” → Supply: G2

“Apollo simply integrates with Salesforce, which is what we use for PERT chart kind actions and scheduling

Buyer help is wonderful, whether or not it’s by e mail or of their Slack.” → Supply: G2

Each platforms have constructive evaluations, but in addition frequent complaints round chatbot-like interactions and inconsistent help.

From what I can perceive, help high quality on each instruments can rely closely on the difficulty and your plan stage.

Lemlist vs. Apollo Pricing Comparability

Pricing is among the greatest deciding components, particularly for startups, solopreneurs, and companies making an attempt to scale.

Each Lemlist and Apollo.io comply with a per-user pricing mannequin, however they differ when it comes to limits, options included, and scalability.

Let’s break it down.

Lemlist affords a forever-free plan and three paid plans.

1. Electronic mail Professional – Just for e mail outreach ($55/month/person)
2. Multichannel Professional – LinkedIn and Chilly Calling ($79/month/person)
3. Customized – For big organizations (5 seats min.)

Equally, Apollo.io additionally has a forever-free plan and three paid plans:

1. Primary – $49/month/person
2. Skilled – $79/month/person
3. Group – $119/month/person (minimal 3 customers)

Key Distinction Between Lemlist and Apollo.io Pricing Plans

With lemlist, you possibly can add further e mail accounts by paying a small payment of €9/account/month, which makes it straightforward to scale with out paying for additional customers unnecessarily.

Apollo.io, alternatively, restricts the variety of e mail accounts you possibly can join primarily based in your plan.

There’s no possibility so as to add extra accounts manually.

So if you wish to join extra inboxes, your solely possibility is to improve to a higher-tier plan or buy further person seats — even for those who don’t want them.

This makes Lemlist a extra versatile selection for groups or companies that wish to scale chilly outreach with out inflating prices.

One other key distinction is that Lemlist has separate Electronic mail and Multichannel plans. So, for those who solely need e mail outreach, you possibly can select the Electronic mail Professional plan.

With Apollo.io, the whole lot is bundled, that means you might find yourself paying for options you don’t want.

Remaining Verdict – Which is Higher: Lemlist or Apollo.io

After all of the breaking down of options and pricing, it’s time to announce the winner. (Simpler mentioned than achieved!)

Fairly truthfully – there’s no one-size-fits-all reply.

Lemlist is undoubtedly the higher decide for those who’re on the lookout for cost-effective, scalable outreach with robust deliverability options.

That mentioned, in case your main objective is to construct a high-volume prospecting pipeline, Apollo’s filters and enrichment options are positively unbeatable.

However in the case of precise e mail sending, it falls quick on deliverability and adaptability.

And even with Lemlist, you’re nonetheless paying a hefty worth!

If you would like a less expensive answer the place you’re paying a fraction of the fee, with higher scalability and deliverability, then Saleshandy is the most suitable choice for you!

You may:

• Join limitless e mail accounts.
• Handle as many purchasers as you need.
• Invite staff members.
• Discover leads from a big database of 700M+ professionals.
• Create personalised, hyper-targeted chilly e mail campaigns.

As an alternative of me happening and on about Saleshandy, it’s simpler so that you can take the free trial and try it out your self!

FAQs

1. What’s Lemlist?

Lemlist is a chilly e mail outreach instrument with personalization, automation, and deliverability options constructed for gross sales groups and companies. It’s preferrred for those who’re targeted on inbox placement and consumer administration. Learn my detailed evaluate of Lemlist

2. What’s Apollo.io

Apollo.io is a gross sales intelligence platform combining a big B2B contact database with outreach instruments. It’s preferrred for those who’re targeted on lead sourcing, enrichment, and constructing massive prospecting pipelines.

3. Are there any higher alternate options to Lemlist?

Sure, there are higher alternate options to Lemlist, like Saleshandy, Immediately.ai, and so forth.

You may examine them intimately in my weblog: High 10 Lemlist Options I Utilized in 2025

4. What are a few of the alternate options to Apollo.io?

Sure, instruments like Saleshandy, Cognism, and UpLead provide higher flexibility or knowledge accuracy relying in your wants.

You may discover them right here: The 12 Greatest Apollo.io Options I Tried and Examined

5. Is Lemlist higher than Apollo.io?

Lemlist wins on deliverability and personalization. Apollo.io is healthier for lead sourcing. However a a lot better platform is Saleshandy — it’s less expensive, scalable, and constructed for outcomes.