When you’re evaluating Apollo.io and ZoomInfo, you’re not simply searching for options.
You’re searching for RESULTS:
- In-depth firm knowledge.
- Correct info on decision-makers.
- Actual-time insights to drive gross sales methods.
- Seamless integrations together with your current tech stack.
Whereas Apollo’s affordability will be tempting, it lacks the depth of information and superior insights that ZoomInfo gives.
To seek out the “One” that matches your wants, I’ve in contrast each platforms based mostly on options, pricing, and use circumstances.
By the top of this weblog, you’ll be capable to select the platform that matches your gross sales objectives, staff dimension, and outreach technique.
So maintain studying!
P.S. I’ve additionally included one other software referred to as Saleshandy. Primarily based in your objectives and use case, it may really be a a lot better match than Apollo or ZoomInfo.
AI Lead Gen Instruments – TOC
AI Lead Gen Instruments – TOC
TLDR: Apollo Vs. ZoomInfo: Which is Higher?
Right here’s the gist of the whole Apollo vs. ZoomInfo comparability in beneath 30 seconds!
- Take into account Apollo.io in the event you’re searching for an inexpensive platform for prospecting and multichannel outreach.
- Then again, in case your main focus is getting detailed info in your goal accounts and decision-makers, ZoomInfo is the best alternative. You can too use it to achieve out to your prospects utilizing tailor-made chilly emails and calls.
That mentioned, each instruments have main drawbacks:
- Apollo and ZoomInfo are costly, with ZoomInfo costing wherever from $8K to $35K per yr, per person, for the essential plan.
- Each instruments cost based mostly on the variety of customers, so scalability comes at an rising price.
- Furthermore, Apollo provides restricted deliverability options, whereas ZoomInfo provides none.
That is the place Saleshandy is available in; it provides:
- A a lot larger B2B database
- Superior chilly e mail outreach
- Limitless scalability
- Superior deliverability options
The desk beneath reveals a comparability of Apollo, ZoomInfo, and Saleshandy throughout key options:
Apollo Vs. ZoomInfo Characteristic Comparability
That will help you get a greater concept of which platform fits your wants, I’ve in contrast each Apollo and ZoomInfo throughout key options:
- B2B Database
- Outreach Sequence Automation
- Personalization Options
- Deliverability And Scalability
- Assist For Businesses
- Integration
- Buyer Assist
This breakdown will allow you to perceive the instruments higher, so learn them one after the other.
Apollo vs ZoomInfo: Which One Has the Higher B2B Database?
Each Apollo.io and ZoomInfo have strong databases.
They’ve superior filters to assist slender down and discover your ideally suited prospects.
Moreover, you get helpful firm and make contact with info that you need to use to personalize and tailor your outreach.
Right here’s a desk based mostly on my analysis and testing:
Apollo’s B2B Database
I attempted and examined Apollo for some time, and through that point, I discovered its B2B database to be strong however with some limitations.
It has a decent-sized database with 210 million complete international contacts, of which 146 million are worldwide contacts exterior the US.
This makes it a super choice for many who primarily need to give attention to worldwide markets.
“Apollo.io is an impressive platform for industrial prospecting and lead era. It offers you entry to detailed info on hundreds of thousands of corporations and professionals worldwide. Whether or not you’re trying to find new prospects or searching for the contact particulars of somebody particular, Apollo delivers…”
You additionally get over 60 superior filters that allow you to fine-tune your search and discover your ideally suited prospects extra effectively.
The UI/UX will be intimidating to novices, and customers have talked about that the educational curve is steeper than anticipated due to the varied choices accessible.
When you’re searching for a extra user-friendly choice that your staff can rapidly adapt to, I counsel trying out my record of Apollo.io alternate options.
ZoomInfo’s B2B Database
ZoomInfo has a bigger database than Apollo.io, providing extra in depth knowledge and focusing on options.
What makes ZoomInfo stand out is its detailed info on firm and decision-maker profiles.
You get entry to:
- Organizational charts
- Funding knowledge
- Actual-time shopping for and hiring alerts
- Job change alerts and extra
All this can allow you to tailor your messages and attain out to your prospects on the proper second.
“ZoomInfo has turn into a each day important for our gross sales and advertising and marketing groups. Its ease of use stands out—intuitive navigation and good filters make prospecting quick and environment friendly. We use it regularly, and it persistently delivers high-quality, actionable knowledge…”
The draw back of ZoomInfo? Value. However extra on that within the comparability part forward.
The Winner:
The winner of the controversy on which database is best relies on your use case:
(Sadly, there can’t be one winner.)
When you’re searching for a cheap resolution with a strong worldwide database, Apollo is a strong choice.
ZoomInfo, however, is right in the event you want a extra in depth and enriched database with detailed insights into firm constructions and decision-makers.
A less expensive resolution can be Saleshandy – $24/month (annual billing)
It additionally has a a lot bigger database than Apollo and ZoomInfo mixed (700M+ B2B contacts from 60M+ corporations). It’s ideally suited in the event you’re searching for fast bulk prospecting.
Apollo vs ZoomInfo: Who Wins at Outreach Automation?
Apollo and ZoomInfo each supply built-in multichannel capabilities that will help you attain your prospects.
However which is the appropriate one for you?
Let’s discover out.
Apollo’s Outreach Automation
Apollo.io has a extremely sturdy multichannel outreach resolution.
You get emails, calls, and LinkedIn outreach, which gives a lot of flexibility in the way you join together with your prospects.
This lets you select the perfect channel based mostly in your prospect’s preferences, and it additionally helps your messages achieve extra visibility.
What I really appreciated about Apollo is its AI Sequence Builder.
It might probably assist generate total sequences (multichannel or e mail solely) based mostly in your inputs.
ZoomInfo’s Outreach Automation
ZoomInfo additionally has its personal outreach resolution referred to as Interact, which comes as an add-on to its SalesOS platform. (extra price!)
With Interact, you’ll be able to create easy automation sequences that embrace emails and calls.
ZoomInfo additionally has AI capabilities like Apollo, however its AI Copilot characteristic is an add-on, which implies it comes at a further price.
The Winner:
As you’ll be able to clearly see, with ZoomInfo, each a part of the outreach resolution comes as an add-on, which will increase the general price.
In distinction, Apollo.io gives a sturdy multichannel outreach resolution bundled collectively at a extra aggressive value level.
So the clear winner is Apollo.io.
That mentioned, it’s well-known that Apollo just isn’t constructed for outreach, particularly in the event you’re into chilly emailing.
Why? As a result of it has deliverability and scalability subjects. Extra on that within the upcoming sections, so maintain studying.
A extra well-known and confirmed platform for chilly emailing is Saleshandy.
At simply $25/month, you get AI sequence era, AI customized variant, triggered follow-ups, and extra. You additionally get excessive deliverability and scalability, however extra on that later.
Apollo vs ZoomInfo: Which Device Excels at Personalization?
Personalization options have turn into more and more essential in outreach and gross sales efforts.
On this sub-section, I’ll examine how Apollo and ZoomInfo deal with personalization.
Apollo’s Personalization Options
Apollo.io, by far, has probably the most superior personalization options.
You need to use its AI agent to generate full e mail copies based mostly in your prospect’s info and firm particulars.
When you favor extra management, you may as well customise topic traces, openers, and closers individually.
ZoomInfo’s Personalization Options
ZoomInfo provides the essential merge tag choice for personalization, permitting you to insert dynamic fields like names or corporations.
That mentioned, its AI-driven personalization rivals that of Apollo’s.
As ZoomInfo has extra detailed insights, your messages will really feel extra related and well timed to your prospects.
The Winner:
Relating to personalization, the result’s a tie.
Sure, Apollo.io provides video personalization, however the influence of video in real-world use circumstances isn’t as vital because it might sound.
That mentioned, some platforms supply far more sturdy personalization.
The truth is, I’ve in contrast Apollo with one such platform. Learn extra in my Lemlist vs. Apollo weblog.
Apollo vs ZoomInfo: Who Affords Higher Deliverability and Sending Limits/Scalability?
Deliverability and Scalability.
These two elements are essential in relation to outreach, particularly COLD EMAILS.
One offers with the place your e mail lands (inbox, spam, or promotions), whereas the opposite determines how a lot and the way rapidly you’ll be able to scale your e mail campaigns.
Deliverability and Scalability In Apollo
First, taking a look at scalability.
Apollo restricts the variety of e mail accounts you’ll be able to join based mostly on the variety of customers in your plan.
For instance, within the primary plan, you’ll be able to join only one e mail account per person. Within the Skilled plan, you’ll be able to join 5 mailboxes per person.
It may not appear limiting at first, however once you examine it to different platforms, like Immediately, the distinction turns into evident.
The truth is, I’ve in contrast Apollo with Immediately in an in depth weblog.
You’ll be able to learn extra about it in my Apollo vs Immediately: Which is the Greatest Chilly E-mail Software program? Publish.
Speaking about Deliverability. You do get some options, resembling e mail ramp-up, each day sending limits, and sender rotation.
Nonetheless, these are primary options in comparison with extra superior options, resembling Saleshandy, presently accessible available on the market.
More often than not, customers get Apollo for prospecting after which export the record to a devoted outreach software, resembling Saleshandy, for elevated scalability and better deliverability.
Deliverability and Scalability In ZoomInfo
ZoomInfo’s scalability can be considerably restricted by the variety of customers and pricing tiers, just like Apollo.
And as for deliverability, it doesn’t supply a lot other than e mail verification for record hygiene.
If you need extra scalability and deliverability, you need to use ZoomInfo’s API and integrations to attach straight with outreach and gross sales engagement platforms.
The Winner:
Scalability-wise, each instruments cost you based mostly on the variety of customers, so the associated fee will increase as you scale.
Deliverability-wise, each Apollo and ZoomInfo supply primary options, however they fall quick in offering superior deliverability instruments which might be important for large-scale outreach.
That is the place an alternate platform like Saleshandy can assist you. With Saleshandy, you’ll be able to:
- Join limitless e mail accounts to scale your chilly e mail outreach safely.
- Run limitless e mail warm-ups and use different superior deliverability options to guard and preserve your sender fame.
Apollo vs ZoomInfo: Which Device is Extra Company-Pleasant?
This part is particularly for lead era businesses managing consumer accounts.
Let’s examine how these platforms examine in relation to managing a number of purchasers and scaling outreach.
The Winner:
Neither Apollo nor ZoomInfo means that you can handle purchasers straight.
However many lead era businesses do use Apollo and ZoomInfo for his or her prospecting and knowledge enrichment wants.
For outreach, they depend on devoted chilly e mail software program to handle purchasers extra successfully.
That mentioned, in order for you a single platform for prospecting and managing chilly e mail campaigns on your purchasers, Saleshandy is a strong choice.
You’ll be able to add and handle limitless purchasers at no additional price. Along with that, you may as well onboard your staff members to collaborate seamlessly on campaigns.
Apollo vs ZoomInfo: Which Has Higher Integrations?
Each Apollo and ZoomInfo should not standalone instruments; they should combine together with your current tech stack to be handiest.
So, let’s take a look at the mixing choices accessible in each of those platforms:
The Winner:
Apollo and ZoomInfo combine with a number of different platforms, starting from CRMs to Gross sales and Advertising Automation software program.
Each platforms additionally present API and webhooks, making it straightforward to attach together with your current instruments.
The winner relies on what your tech stack seems like.
Apollo vs ZoomInfo: Who Offers Higher Buyer Assist?
Buyer assist performs a serious function once you’re coping with complicated instruments and wish help with troubleshooting, onboarding, or customizations.
Let’s see how Apollo and ZoomInfo stack up when it comes to buyer assist.
The Winner:
Apollo and ZoomInfo are top-notch in relation to buyer assist. That’s what the customers themselves should say.
“One of many standout options is its buyer assist. Each time I’ve wanted help, the assist staff has been fast to reply and very useful, guaranteeing I get probably the most out of the platform…”
Learn extra such critiques about Apollo.io on G2
“The platform built-in seamlessly with our CRM, permitting us to hit the bottom working.
Options like intent knowledge, Scoops, and real-time alerts assist us have interaction prospects on the proper second. And every time we’ve wanted assist, buyer assist has been responsive, educated, and proactive….”
Apollo Vs. ZoomInfo Pricing Comparability
Value – The ultimate issue that performs an important function in choosing the proper platform is pricing.
There may be not a lot data on ZoomInfo’s pricing, as it’s not clear and likewise varies based mostly in your necessities.
However one factor is for certain: ZoomInfo is dear!
Right here’s what I discovered:
They are saying retail pricing for SalesOS Superior+ is $25k/yr for 3 customers. Our present TCV with zoominfo is $18k/yr for 3 customers (single yr contract).
Our contract consists of SalesOS Superior+ ($15k), Refrain ($1.5k), and Interact ($1.5k). We will probably be dropping Refrain and Interact, after which including Copilot. Our new TCV will probably be $16,500.
Apollo, however, has clear pricing plans with what you get beneath every tier.
It provides a forever-free plan and three paid plans:
- Primary – $49/month/person
- Skilled – $79/month/person
- Group – $119/month/person (minimal 3 customers)
Apollo Vs. ZoomInfo: The Ultimate Verdict!
I’ve coated all the important thing options, pricing, and different key facets of Apollo and ZoomInfo, so now it’s time to decide based mostly in your particular wants.
The very best platform relies on your use case!
Each serve totally different use circumstances:
- Apollo is nice for prospecting and multichannel outreach, particularly for worldwide markets.
- Whereas ZoomInfo gives detailed knowledge and real-time insights in your goal accounts and decision-makers. This makes it ideally suited for enterprise gross sales and account-based advertising and marketing.
In the meantime, in the event you’re searching for a cheap, scalable, chilly email-only resolution, then Saleshandy is a a lot better choice.
It provides superior deliverability options, limitless scalability, and a extra inexpensive pricing mannequin.
The proper platform and the winner rely solely in your staff and enterprise wants.
FAQs
1. Why Are Customers Switching from Apollo?
The foremost cause why customers are switching from Apollo is that it doesn’t match their use case. That is very true for customers who primarily need superior chilly e mail outreach.
2. What Are Some Frequent Person Complaints About ZoomInfo?
The commonest criticism is the dearth of transparency in pricing. Moreover, ZoomInfo additionally pushes aggressive annual contract renewals and sketchy phrases and situations.
3. Are There Instruments Higher Than Apollo or ZoomInfo?
There are lots of instruments which might be higher than Apollo and ZoomInfo, relying on what precisely you’re searching for.
In case your use case matches Apollo, then I counsel you check out my record of Apollo alternate options. Equally, if ZoomInfo matches your wants, I like to recommend you undergo the record of ZoomInfo alternate options I’ve curated earlier than making a call.
4. Which platform provides extra dependable contact enrichment: Apollo or ZoomInfo?
ZoomInfo provides extra dependable and detailed contact enrichment. It gives wealthy firm insights, real-time shopping for alerts, and higher segmentation in comparison with Apollo’s knowledge. It’s extra complete for customers who want in-depth contact and firm profiles.
