Why Advertising and marketing Sucks Proper Now, Underground Robotic Fights, Free Waffles Price $50, and +++ [link blog]

Summer season is for studying.

Each advertising and marketing channel sucks proper now [Andrew Chen/a16z] – A man who made his profession in development advertising and marketing surmises that, yeah, it’s not simply you, it’s everybody

Sadly that is the state of development advertising and marketing. Plenty of channels are usually not working, or are sluggish, costly, or one-time solely. That is the pure finish state for issues, and possibly we’re in a little bit of a lull because of the expertise tremendous cycle as we’re 15+ years into the cellular wave, we’ve had numerous sorts of paid adverts for 20+ years, and so forth.

Andrew does present recommendation although on find out how to navigate this stage however be forewarned, in his eyes an excellent product is important however not enough.

What was Quartz [Zach Seward/fmr Quartz CEO/owner] and Fell in a gap, bought out [Tony Stubblebine/CEO Medium] – Pairing these as a result of they’re each fairly sincere seems at content material companies, the previous a media firm of some type, the latter a publishing firm of some type. I append ‘of some type’ to not degrade or reduce, however as a result of the struggles and journeys they describe concerned straying from, analyzing, and making an attempt to return to, the mission and construction which made sense for the corporate. Quartz is basically a narrative advised, whereas Medium is a narrative ongoing.

Essentially the most San Francisco sport ever? Underground robotic boxing enters the sector [Zara Stone/The San Francisco Standard] – Please don’t flip this right into a startup, a sponsored recruiting occasion, or #content material. In opposition to the backdrop of AI growth, our nationwide authorities, and polarization typically, it’s enjoyable to have one thing that’s simply Hold San Francisco Bizarre.

Why Hampton Inn is the Resort Model to Beat [Patricia Clark/Businessweek] – Free breakfast is all it takes.

It prices a US Hampton franchisee lower than $5 per occupied room to furnish this cornucopia, however to a household of 4, the perceived worth is nearer to $50, or roughly one-third of the common value of a nightly keep. That math has helped energy Hampton Inn’s unlikely rise to change into the world’s largest lodging model, with virtually 350,000 rooms unfold throughout 43 international locations.

Clearly that’s not the whole thing of the technique – and you must learn the entire piece – however I like the 10x ROI on waffles anecdote.

Have an excellent August weekend!
Bluesky has the JUICE -> https://bsky.app/profile/hunterwalk.com