Entrepreneurs are pouring cash into AI-generated content material, at the same time as audiences develop uninterested in it. New analysis from the creator company Billion Greenback Boy discovered that 79% of entrepreneurs have elevated spending on AI-driven creator content material up to now yr. One other 77% are planning to maneuver much more of their budgets away from human-made work and into AI campaigns over the subsequent 12 months.
Shopper enthusiasm, in the meantime, is heading in the other way. Solely 26% now say they like AI-generated creator content material… it was 60% two years in the past. The company’s survey of 6,000 customers, creators, and entrepreneurs throughout the US and UK reveals that whereas the expertise is turning into central to advertising and marketing, audiences are rising weary of it.
Even so, three quarters of entrepreneurs anticipate whole creator advert spend to climb once more subsequent yr. Within the US alone, 71% are already spending greater than $1 million a yr on creator advertising and marketing. For a lot of, the attraction is not about novelty as a result of it’s about effectivity and scale.
Why Are Entrepreneurs Hooked On AI Content material?
AI has made promoting cheaper to provide and sooner to ship. Billion Greenback Boy’s report reveals that 81% of entrepreneurs suppose AI has made creator partnerships extra cost-efficient. Almost three quarters say AI content material performs higher than conventional creator work. Many creators agree: 84% say it has decreased their workload, whereas 85% consider it’s helped them earn extra.
The story is analogous in video promoting. The Interactive Promoting Bureau’s 2025 Video Advert Spend & Technique Report discovered that just about 9 in ten advertisers are actually utilizing AI to construct video adverts. For smaller manufacturers, this has been transformative as they will now create high-quality campaigns with out giant groups or costly shoots. AI instruments permit them to generate a number of variations of an advert, change visuals, or tailor content material for various audiences in minutes.
That is interesting as a result of a course of that when took weeks can now occur in a day, liberating entrepreneurs to check and tweak endlessly. Whether or not the content material feels genuine or not typically takes a backseat to efficiency metrics and pace.
What’s Turning Shoppers Off?
For audiences, although, the flood of AI output has began to put on skinny. Social feeds are filling with what customers name “AI slop”… low cost, repetitive materials that lacks creativity. Billion Greenback Boy’s knowledge reveals that 44% of customers consider AI has elevated the general quantity of content material, however not essentially its high quality.
Again in 2023, a 3rd of customers believed AI would enhance the creator financial system, and fewer than one in 5 thought it will hurt it. Two years later, these numbers have evened out: 31% now see AI as optimistic and 32% view it negatively. Shoppers are usually not rejecting the expertise itself, they’re rejecting the way it’s typically used.
Apparently, youthful customers are extra forgiving as 2 in 5 folks aged 25 to 34 favor AI-generated creator content material. They’re extra open to experimentation and care much less about whether or not one thing was made by an individual or a machine, so long as it seems good and feels new.
Does Efficiency Outweigh The Backlash?
Entrepreneurs seem unfazed by the criticism. Their consideration is locked on outcomes. The IAB discovered that retailer visits and gross sales have turn into a very powerful measure of success for video consumers. AI makes it simpler to check, analyse, and modify campaigns in actual time… a bonus too highly effective for advertisers to disregard.
The identical report discovered that three quarters of digital video consumers are constructing in-house groups to handle related TV adverts instantly, whereas 80% nonetheless need human enter from their platform companions. Automation has made advert shopping for smoother, however individuals are retaining one hand on the wheel.
For entrepreneurs, effectivity issues greater than approval scores. AI lets them stretch budgets and attain extra customers. For customers, that very same effectivity can really feel like laziness with the content material produced at pace, with little take care of originality.
Can Manufacturers Win Again Belief?
Billion Greenback Boy’s upcoming report, Muse Two: The Actual Influence of AI on the Creator Economic system, will dig deeper into this transformation. It follows the primary Muse report from 2023, which captured the early optimism round AI within the creator area. Two years later, that optimism has pale right into a extra sophisticated actuality.
Entrepreneurs have discovered a device that saves money and time. Audiences, alternatively, need creativity and authenticity. The following factor for manufacturers to work on can be discovering a center floor between the 2… utilizing AI to create content material that feels considerate as a substitute of mechanical.
‘Til then, AI might hold driving advert budgets upward, at the same time as shopper curiosity continues to go down…
Thomas Walters, Chief Innovation Officer, Billion Greenback Boy, shared: “Our analysis reveals that customers proceed to recognise and respect the capability of nicely thought of and built-in generative AI functions to enhance the standard and variety of creator content material and a rising rejection of poorly produced content material.
“When Billion Greenback Boy first researched AI’s potential within the creator financial system 2023, the looks of generative AI creator content material current on platforms was apparent & novel. Quick ahead to the current day, the novelty has worn off, and mass produced, unlabelled, and poorly conceived AI ‘slop’ is driving the damaging sentiment we’re seeing.
“Regardless of this swing, the creators surveyed are reporting a rise in efficiency of content material they’ve produced utilising generative AI as a part of the method. So it’s clear that there stays appreciable shopper urge for food and curiosity the place it’s utilized accurately.
“There’s a large alternative for creators and entrepreneurs who apply generative AI creatively and strategically. As entrepreneurs pivot their AI methods from test-and-learn pilots to long-term funding performs, the winners can be those that discover the appropriate steadiness between machine functionality and human creativity and who champion high quality over amount.
“As we enter the subsequent stage of AI’s development within the creator financial system, spend alone received’t assure success. Manufacturers and creators should work with ahead pondering specialists to navigate them by means of a tougher post-AI creator financial system.”
